to glorify liquor while demonizing all of its competitors
by Brian Ballard Quass, the Drug War Philosopher
July 16, 2025
This morning I passed an 18-wheeler on I-81 that was painted red-white-and-blue and blaring the patriotic blurb that "Budweiser supports our military veterans." What hypocrisy! America's most dangerous drug, a drug that kills 178,000 a year, is able to wrap itself up in the flag and portray itself as lamb's milk in broad daylight, and this in a world in which we demonize all of liquor's competitors as evil dead-ends!
This absurd state of affairs tells us about more than just the problems with the Drug War: it tells us that there is a problem with America's dependence on propaganda -- which is to say public relations. After decades of television ads inspired and powered by the malevolent use of propaganda in World War II, Americans no longer know the facts about any subject -- instead, they know how they FEEL about those subjects. Take Coke, for instance. People do not prefer the soda because they prefer its taste to rivals: they prefer its taste to rivals because the endless Coca-Cola PR campaigns have associated the use of the substance with all things bright and beautiful -- with all positive human aspiration. Coke never tries to sell Coke: they try to sell a lifestyle, a mindset.
This manipulation of feelings might be considered innocent enough in the commercial realm, but America's use of PR is not limited to "pushing product." PR is also used to make us love or hate things according to the prejudices of racist politicians. American drug law is based on how we feel about substances based on the media-controlled flow of information on any given topic. In other words, democracy itself has gone awry thanks to the way that propaganda tactics have been embraced not just by Wall Street, but by demagogue politicians in Washington, D.C. Propaganda is the problem here -- from which it follows that we need to question the benefits of unbridled capitalism 1 to the extent that it relies on such feeling-mongering. Feelings now run the country, not principles.
The whole point of the Bill of Rights was to specify rights that could not be taken away on the grounds of expediency and fearmongering. And yet Americans have been so successfully indoctrinated to fear drugs that we have now abandoned a wide variety of constitutional freedoms (the freedom of religion 2, the freedom from unreasonable search, the freedom of free speech, etc.) thanks to the very fearmongering against which the Bill of Rights was supposed to protect us. America thus needs a new constitutional amendment, one which tells us that constitutional amendments must be taken seriously, that the American republic should be governed based on principles and not on demagogue-inspired hysteria.
I am not, of course, suggesting that liquor should be outlawed -- rather that all substances should be treated like liquor: that is, as being potentially dangerous but capable of being used wisely. The Drug Warrior on the other hand is determined to characterize all of liquor's competitors as "beyond the pale," and this should bother neo-Liberals and conservatives alike, for that is precisely the approach to "drug use" that the Spanish brought with them to the New World half a millennia ago. They had no problem outlawing religions back then -- and today's Drug Warriors are just as indifferent to the basic rights of others. They do not see the need for mental and emotional improvement with the help of godsend medicines: why should others? Plus ça change...
The Drug War treats doctors like potential criminals and it treats the rest of us like children. Prohibition does not end drug risks: it just outsources them to minorities and other vulnerable populations.
Had the FDA been around in the Indus Valley 3,500 years ago, there would be no Hindu religion today, because they would have found some potential problem with the use of soma.
The proof that psychedelics work has always been extant. We are hoodwinked by scientists who convince us that efficacy has not been "proven." This is materialist denial of the obvious.
The FDA uses reductive materialism to justify and normalize the views of Cortes and Pizarro with respect to entheogenic medicine.
First we outlaw all drugs that could help; then we complain that some people have 'TREATMENT-RESISTANT DEPRESSION'. What? No. What they really "have" is an inability to thrive because of our idiotic drug laws.
3:51 PM · Jul 15, 2024
Today's Washington Post reports that "opioid pills shipped" DROPPED 45% between 2011 and 2019..... while fatal overdoses ROSE TO RECORD LEVELS! Prohibition is PUBLIC ENEMY NUMBER ONE.
Amphetamines are "meds" when they help kids think more clearly but they are "drugs" when they help adults think more clearly. That shows you just how bewildered Americans are when it comes to drugs.
The Partnership for a Drug Free America should be put on trial for having blatantly lied to Americans in the 1980s about drugs, while using our taxpayer money to do so!
The best step we could take in harm reduction is re-legalizing everything and starting to teach safe use. Spend the DEA's billions on "go" teams that would descend on locations where drugs are being used stupidly -- not to arrest, but to educate.
Drug War propaganda is all about convincing us that we will never be able to use drugs wisely. But the drug warriors are not taking any chances: they're doing all they can to make that a self-fulfilling prophecy.
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