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The Drug War is One Big Branding Operation

to glorify liquor while demonizing all of its competitors

by Brian Ballard Quass, the Drug War Philosopher

July 16, 2025



This morning I passed an 18-wheeler on I-81 that was painted red-white-and-blue and blaring the patriotic blurb that "Budweiser supports our military veterans." What hypocrisy! America's most dangerous drug, a drug that kills 178,000 a year, is able to wrap itself up in the flag and portray itself as lamb's milk in broad daylight, and this in a world in which we demonize all of liquor's competitors as evil dead-ends!

This absurd state of affairs tells us about more than just the problems with the Drug War: it tells us that there is a problem with America's dependence on propaganda -- which is to say public relations. After decades of television ads inspired and powered by the malevolent use of propaganda in World War II, Americans no longer know the facts about any subject -- instead, they know how they FEEL about those subjects. Take Coke, for instance. People do not prefer the soda because they prefer its taste to rivals: they prefer its taste to rivals because the endless Coca-Cola PR campaigns have associated the use of the substance with all things bright and beautiful -- with all positive human aspiration. Coke never tries to sell Coke: they try to sell a lifestyle, a mindset.

This manipulation of feelings might be considered innocent enough in the commercial realm, but America's use of PR is not limited to "pushing product." PR is also used to make us love or hate things according to the prejudices of racist politicians. American drug law is based on how we feel about substances based on the media-controlled flow of information on any given topic. In other words, democracy itself has gone awry thanks to the way that propaganda tactics have been embraced not just by Wall Street, but by demagogue politicians in Washington, D.C. Propaganda is the problem here -- from which it follows that we need to question the benefits of unbridled capitalism 1 to the extent that it relies on such feeling-mongering. Feelings now run the country, not principles.

The whole point of the Bill of Rights was to specify rights that could not be taken away on the grounds of expediency and fearmongering. And yet Americans have been so successfully indoctrinated to fear drugs that we have now abandoned a wide variety of constitutional freedoms (the freedom of religion 2, the freedom from unreasonable search, the freedom of free speech, etc.) thanks to the very fearmongering against which the Bill of Rights was supposed to protect us. America thus needs a new constitutional amendment, one which tells us that constitutional amendments must be taken seriously, that the American republic should be governed based on principles and not on demagogue-inspired hysteria.

I am not, of course, suggesting that liquor should be outlawed -- rather that all substances should be treated like liquor: that is, as being potentially dangerous but capable of being used wisely. The Drug Warrior on the other hand is determined to characterize all of liquor's competitors as "beyond the pale," and this should bother neo-Liberals and conservatives alike, for that is precisely the approach to "drug use" that the Spanish brought with them to the New World half a millennia ago. They had no problem outlawing religions back then -- and today's Drug Warriors are just as indifferent to the basic rights of others. They do not see the need for mental and emotional improvement with the help of godsend medicines: why should others? Plus ça change...









Notes for essay entitled The Drug War is One Big Branding Operation: to glorify liquor while demonizing all of its competitors:

1: What the drug war tells us about American capitalism DWP (up)
2: Freedom of Religion and the War on Drugs DWP (up)




read more essays here





Ten Tweets

against the hateful war on US




The DEA has done everything it can to keep Americans clueless about opium and poppies. The agency is a disgrace to a country that claims to value knowledge and freedom of information.

If there was free speech in America, we would see billboards demanding freedom to use psychoactive substances for religious purposes, or to heal, or to follow-up on the research of William James regarding the nature of human consciousness.

This is why I call the drug war 'fanatical Christian Science.' People would rather have grandpa die than to let him use laughing gas or coca or opium or MDMA, etc. etc.

Ug! Fire bad! There were 4,731 fire-related deaths in America in 2023. Learn more at the Partnership for a Death Free America.

News flash: certain mushrooms can help you improve your life! It's the biggest story in the history of mycology! And yet you wouldn't know it from visiting the websites of most mushroom clubs.

Another problem with MindMed's LSD: every time I look it up on Google, I get a mess of links about the stock market. The drug is apparently a godsend for investors. They want to profit from LSD by neutering it and making it politically correct: no inspiration, no euphoria.

Democratic societies need to outlaw prohibition for many reasons, the first being the fact that prohibition removes millions of minorities from the voting rolls, thereby handing elections to fascists and insurrectionists.

"My faith votes and strives to outlaw religions that use substances of which politicians disapprove."

The Drug War is a crime against humanity.

Rick Strassman reportedly stopped his DMT trials because some folks had bad experiences at high doses. That is like giving up on aspirin because high doses of NSAIDs can kill.


Click here to see All Tweets against the hateful War on Us






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Unless otherwise indicated, no AI is used in the creation of site content. These essays represent the original ideas of their author and not the ideas that the author SHOULD have based on an algorithmic parsing of existing data. For more on this subject, consider the AI-related viewpoints to which the author subscribes as delineated in the New York Times opinion piece entitled "What 370,000 College Essays Tell Us About A.I.’s Effects on Creativity" by Rebecca Winthrop of the Brookings Institution.

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