to glorify liquor while demonizing all of its competitors
by Brian Ballard Quass, the Drug War Philosopher
July 16, 2025
This morning I passed an 18-wheeler on I-81 that was painted red-white-and-blue and blaring the patriotic blurb that "Budweiser supports our military veterans." What hypocrisy! America's most dangerous drug, a drug that kills 178,000 a year, is able to wrap itself up in the flag and portray itself as lamb's milk in broad daylight, and this in a world in which we demonize all of liquor's competitors as evil dead-ends!
This absurd state of affairs tells us about more than just the problems with the Drug War: it tells us that there is a problem with America's dependence on propaganda -- which is to say public relations. After decades of television ads inspired and powered by the malevolent use of propaganda in World War II, Americans no longer know the facts about any subject -- instead, they know how they FEEL about those subjects. Take Coke, for instance. People do not prefer the soda because they prefer its taste to rivals: they prefer its taste to rivals because the endless Coca-Cola PR campaigns have associated the use of the substance with all things bright and beautiful -- with all positive human aspiration. Coke never tries to sell Coke: they try to sell a lifestyle, a mindset.
This manipulation of feelings might be considered innocent enough in the commercial realm, but America's use of PR is not limited to "pushing product." PR is also used to make us love or hate things according to the prejudices of racist politicians. American drug law is based on how we feel about substances based on the media-controlled flow of information on any given topic. In other words, democracy itself has gone awry thanks to the way that propaganda tactics have been embraced not just by Wall Street, but by demagogue politicians in Washington, D.C. Propaganda is the problem here -- from which it follows that we need to question the benefits of unbridled capitalism 1 to the extent that it relies on such feeling-mongering. Feelings now run the country, not principles.
The whole point of the Bill of Rights was to specify rights that could not be taken away on the grounds of expediency and fearmongering. And yet Americans have been so successfully indoctrinated to fear drugs that we have now abandoned a wide variety of constitutional freedoms (the freedom of religion 2, the freedom from unreasonable search, the freedom of free speech, etc.) thanks to the very fearmongering against which the Bill of Rights was supposed to protect us. America thus needs a new constitutional amendment, one which tells us that constitutional amendments must be taken seriously, that the American republic should be governed based on principles and not on demagogue-inspired hysteria.
I am not, of course, suggesting that liquor should be outlawed -- rather that all substances should be treated like liquor: that is, as being potentially dangerous but capable of being used wisely. The Drug Warrior on the other hand is determined to characterize all of liquor's competitors as "beyond the pale," and this should bother neo-Liberals and conservatives alike, for that is precisely the approach to "drug use" that the Spanish brought with them to the New World half a millennia ago. They had no problem outlawing religions back then -- and today's Drug Warriors are just as indifferent to the basic rights of others. They do not see the need for mental and emotional improvement with the help of godsend medicines: why should others? Plus ça change...
The scheduling system is a huge lie designed to give an aura of "science" to America's colonialist disdain for indigenous medicines, from opium, to coca, to shrooms.
The December Scientific American features a story called "The New Nuclear Age," about a trillion-dollar plan to add 100s of ICBM's to 5 states, which an SA editorial calls "kick me" signs. This Neanderthal plan comes from pols who think that compassion-boosting drugs are evil!
That's so "drug war" of Rick: If a psychoactive substance has a bad use at some dose, for somebody, then it must not be used at any dose by anybody. It's hard to imagine a less scientific proposition, or one more likely to lead to unnecessary suffering.
Attempts to improve one's mind and mood are not crimes. The attempt to stop people from doing so is the crime.
The book "Plants of the Gods" is full of plants and fungi that could help addicts and alcoholics, sometimes in the plant's existing form, sometimes in combinations, sometimes via extracting alkaloids, etc. But drug warriors need addiction to sell their prohibition ideology.
Anyone who has read Pihkal by Alexander Shulgin knows that the drug warriors have it exactly backwards. Drugs are our friends. We need to find safe ways to use them to improve ourselves psychologically, spiritually and mentally.
The so-called "herbs" that witches used were drugs, in the same way that "meds" are drugs. If academics made that connection, the study of witchcraft would shed a lot of light on the fearmongering of modern prohibitionists.
Capitalism naturally results in disease-mongering by a self-interested medically establishment -- and disease-mongering requires the suppression of medicines that work holistically.
Drug Warriors will publicize all sorts of drug use -- but they will never publicize sane and positive drug use. Drug Warrior dogma holds that such use is impossible -- and, indeed, the drug war does all it can to turn that prejudice into a self-fulfilling prophecy.
Here's the first step in the FDA process for evaluating a psychoactive drug:
Ignore all glaringly obvious benefits.
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