to glorify liquor while demonizing all of its competitors
by Brian Ballard Quass, the Drug War Philosopher
July 16, 2025
This morning I passed an 18-wheeler on I-81 that was painted red-white-and-blue and blaring the patriotic blurb that "Budweiser supports our military veterans." What hypocrisy! America's most dangerous drug, a drug that kills 178,000 a year, is able to wrap itself up in the flag and portray itself as lamb's milk in broad daylight, and this in a world in which we demonize all of liquor's competitors as evil dead-ends!
This absurd state of affairs tells us about more than just the problems with the Drug War: it tells us that there is a problem with America's dependence on propaganda -- which is to say public relations. After decades of television ads inspired and powered by the malevolent use of propaganda in World War II, Americans no longer know the facts about any subject -- instead, they know how they FEEL about those subjects. Take Coke, for instance. People do not prefer the soda because they prefer its taste to rivals: they prefer its taste to rivals because the endless Coca-Cola PR campaigns have associated the use of the substance with all things bright and beautiful -- with all positive human aspiration. Coke never tries to sell Coke: they try to sell a lifestyle, a mindset.
This manipulation of feelings might be considered innocent enough in the commercial realm, but America's use of PR is not limited to "pushing product." PR is also used to make us love or hate things according to the prejudices of racist politicians. American drug law is based on how we feel about substances based on the media-controlled flow of information on any given topic. In other words, democracy itself has gone awry thanks to the way that propaganda tactics have been embraced not just by Wall Street, but by demagogue politicians in Washington, D.C. Propaganda is the problem here -- from which it follows that we need to question the benefits of unbridled capitalism 1 to the extent that it relies on such feeling-mongering. Feelings now run the country, not principles.
The whole point of the Bill of Rights was to specify rights that could not be taken away on the grounds of expediency and fearmongering. And yet Americans have been so successfully indoctrinated to fear drugs that we have now abandoned a wide variety of constitutional freedoms (the freedom of religion 2, the freedom from unreasonable search, the freedom of free speech, etc.) thanks to the very fearmongering against which the Bill of Rights was supposed to protect us. America thus needs a new constitutional amendment, one which tells us that constitutional amendments must be taken seriously, that the American republic should be governed based on principles and not on demagogue-inspired hysteria.
I am not, of course, suggesting that liquor should be outlawed -- rather that all substances should be treated like liquor: that is, as being potentially dangerous but capable of being used wisely. The Drug Warrior on the other hand is determined to characterize all of liquor's competitors as "beyond the pale," and this should bother neo-Liberals and conservatives alike, for that is precisely the approach to "drug use" that the Spanish brought with them to the New World half a millennia ago. They had no problem outlawing religions back then -- and today's Drug Warriors are just as indifferent to the basic rights of others. They do not see the need for mental and emotional improvement with the help of godsend medicines: why should others? Plus ça change...
How would we even KNOW that outlawed drugs have no positive uses? We first have to incorporate them in a sane, empathic and creative way to find that out, and the drug war makes such a sensible approach absolutely impossible.
Whether we judge people only by the words that they say or only by the substances of which they partake, we are ignoring the most important things: what they really mean and how they really behave.
Racist drug warriors make cities dangerous with drug prohibition -- then they use that danger as an excuse to send in the National Guard.
Reagan paid a personal price for his idiocy however. He fell victim to memory loss from Alzheimer's, after making a career out of demonizing substances that can grow new neurons in the brain!
Drug warriors have harnessed the perfect storm. Prohibition caters to the interests of law enforcement, psychotherapy, Big Pharma, demagogues, puritans, and materialist scientists, who believe that consciousness is no big "whoop" and that spiritual states are just flukes.
Americans are far more fearful of psychoactive drugs than is warranted by either anecdote or history. We require 100% safety before we will re-legalize any "drug" -- which is a safety standard that we do not enforce for any other risky activity on earth.
The UK just legalized assisted dying. This means that you can use drugs to kill a person, but you still can't use drugs to make that person want to live.
You can get a Ph.D. in healthcare, and not learn a thing about the glaringly obvious benefits of drugs, as demonstrated by history, anecdote and common sense.
It's no wonder that folks blame drugs. Carl Hart is the first American scientist to openly say in a published book that even the so-called "hard" drugs can be used wisely. That's info that the drug warriors have always tried to keep from us.
I, for one, am actually TRYING to recommend drugs like MDMA and psilocybin as substitutes for shock therapy. In fact, I would recommend almost ANY pick-me-up drug as an alternative to knowingly damaging the human brain. That's more than the hateful DEA can say.
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