to glorify liquor while demonizing all of its competitors
by Brian Ballard Quass, the Drug War Philosopher
July 16, 2025
This morning I passed an 18-wheeler on I-81 that was painted red-white-and-blue and blaring the patriotic blurb that "Budweiser supports our military veterans." What hypocrisy! America's most dangerous drug, a drug that kills 178,000 a year, is able to wrap itself up in the flag and portray itself as lamb's milk in broad daylight, and this in a world in which we demonize all of liquor's competitors as evil dead-ends!
This absurd state of affairs tells us about more than just the problems with the Drug War: it tells us that there is a problem with America's dependence on propaganda -- which is to say public relations. After decades of television ads inspired and powered by the malevolent use of propaganda in World War II, Americans no longer know the facts about any subject -- instead, they know how they FEEL about those subjects. Take Coke, for instance. People do not prefer the soda because they prefer its taste to rivals: they prefer its taste to rivals because the endless Coca-Cola PR campaigns have associated the use of the substance with all things bright and beautiful -- with all positive human aspiration. Coke never tries to sell Coke: they try to sell a lifestyle, a mindset.
This manipulation of feelings might be considered innocent enough in the commercial realm, but America's use of PR is not limited to "pushing product." PR is also used to make us love or hate things according to the prejudices of racist politicians. American drug law is based on how we feel about substances based on the media-controlled flow of information on any given topic. In other words, democracy itself has gone awry thanks to the way that propaganda tactics have been embraced not just by Wall Street, but by demagogue politicians in Washington, D.C. Propaganda is the problem here -- from which it follows that we need to question the benefits of unbridled capitalism to the extent that it relies on such feeling-mongering. Feelings now run the country, not principles.
The whole point of the Bill of Rights was to specify rights that could not be taken away on the grounds of expediency and fearmongering. And yet Americans have been so successfully indoctrinated to fear drugs that we have now abandoned a wide variety of constitutional freedoms (the freedom of religion, the freedom from unreasonable search, the freedom of free speech, etc.) thanks to the very fearmongering against which the Bill of Rights was supposed to protect us. America thus needs a new constitutional amendment, one which tells us that constitutional amendments must be taken seriously, that the American republic should be governed based on principles and not on demagogue-inspired hysteria.
I am not, of course, suggesting that liquor should be outlawed -- rather that all substances should be treated like liquor: that is, as being potentially dangerous but capable of being used wisely. The Drug Warrior on the other hand is determined to characterize all of liquor's competitors as "beyond the pale," and this should bother neo-Liberals and conservatives alike, for that is precisely the approach to "drug use" that the Spanish brought with them to the New World half a millennia ago. They had no problem outlawing religions back then -- and today's Drug Warriors are just as indifferent to the basic rights of others. They do not see the need for mental and emotional improvement with the help of godsend medicines: why should others? Plus ça change...
Ten Tweets
against the hateful war on US
The worst form of government is not communism, socialism or even unbridled capitalism. The worst form of government is a Christian Science Theocracy, in which the government controls how much you are allowed to think and feel in life.
I looked up the company: it's all about the damn stock market and money. The FDA outlaws LSD until we remove all the euphoria and the visions. That's ideology, not science. Just relegalize drugs and stop telling me how much ecstasy and insight I can have in my life!!
Question: What's the difference between Big Pharma antidepressants and other drugs?
Answer: For other drugs, dependency is a bug; for antidepressants, dependency is a feature.
Drugs like opium and psychedelics should come with the following warning: "Outlawing of this product may result in inner-city gunfire, civil wars overseas, and rigged elections in which drug warriors win office by throwing minorities in jail."
There are no recreational drugs. Even laughing gas has rational uses because it gives us a break from morbid introspection. There are recreational USES of drugs, but the term "recreational" is often used to express our disdain for users who go outside the healthcare system.
Drugs are not the enemy, ignorance is -- the ignorance that the Drug War encourages by teaching us to fear drugs rather than to understand them.
There are endless creative ways to ward off addiction if all psychoactive medicines were at our disposal. The use of the drugs synthesized by Alexander Shulgin could combat the psychological downsides of withdrawal by providing strategic "as-needed" relief.
Drug testing labs are the modern Inquisitors. We are not judged by the content of our character, but by the content of our digestive systems.
The Thomas Jefferson Foundation is a drug war collaborator. They helped the DEA confiscate Thomas Jefferson's poppy plants in 1987.
"There has been so much delirious nonsense written about drugs that sane men may well despair of seeing the light." -- Aleister Crowley, from "Essays on Intoxication"
The worst form of government is not communism, socialism or even unbridled capitalism. The worst form of government is a Christian Science Theocracy, in which the government controls how much you are allowed to think and feel in life.