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Jim Beam and Drugs

by Ballard Quass, the Drug War Philosopher

November 21, 2024



Perhaps you've seen those Jim Beam commercials on TV and streaming media: a crowd of lively young people are seen responsibly lugging around bottles of Jim Beam bourbon while living a joyous life.

I have two very different reactions to that ad.

I am struck at first by the hypocrisy of selling Jim Beam like it was apple pie while living in an age in which drugs like opium 1 and coca and peyote (etc.) are demonized as the devil incarnate. Nor do I believe that drugs, alcohol included, should be advertised in this way, by appealing to the emotions of young people. But at the same time, this ad depicts the way that I believe we should be taught to feel about ALL mind-affecting drugs that are used for relaxation and for having a good time: they can be used responsibly -- and those who do not do so are the oddballs, the ones who are irresponsible and/or who lack the necessary education -- the education that we should provide rather than arresting them.











Notes:

1: The Truth About Opium by William H. Brereton DWP (up)




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The U.S. government created violence out of whole cloth in America's inner cities with drug prohibition -- and now it is using that violence as an excuse to kick the people that they themselves have knocked down.

Americans love to hate heroin. But there is no rational reason why folks should not use heroin daily in a world in which we consider it their medical duty to use antidepressants daily.

The fact that some drugs can be addictive is no reason to outlaw drugs. It is a reason to teach safe use and to publicize all the ways that smart people have found to avoid unwanted pharmacological dependency -- and a reason to use drugs to fight drugs.

There are endless ways that psychoactive drugs could be creatively combined to combat addiction and a million other things. But the drug warrior says that we have to study each in isolation, and then only for treating one single board-certified condition.

Daily opium use is no more outrageous than daily antidepressant use. In fact, it's less outrageous. It's a time-honored practice and can be stopped with a little effort and ingenuity, whereas it is almost impossible to get off some antidepressants because they alter brain chemistry.

America's "health" system was always screaming at me about the threat of drug dependency. Then what did it do? It put me on the most dependence-causing drugs of all time: SSRIs and SNRIs.

How else will they scare us enough to convince us to give up all our freedoms for the purpose of fighting horrible awful evil DRUGS? DRUGS is the sledgehammer with which they are destroying American democracy.

The main form of drug war propaganda is censorship. That's why most Americans cannot imagine any positive uses for psychoactive substances, because the media and the government won't allow that.

There's a run of addiction movies out there, like "Craving!" wherein they actually personify addiction as a screaming skeleton. Funny, drug warriors never call for a Manhattan Project to end addiction. Addiction is their golden goose.

Assisted suicide cannot be discussed meaningfully without discussing the drug prohibition that renders it necessary in the first place.


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Unless otherwise indicated, no AI is used in the creation of site content. These essays represent the original ideas of their author and not the ideas that the author SHOULD have based on an algorithmic parsing of existing data. For more on this subject, consider the AI-related viewpoints to which the author subscribes as delineated in the New York Times opinion piece entitled "What 370,000 College Essays Tell Us About A.I.’s Effects on Creativity" by Rebecca Winthrop of the Brookings Institution.

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Copyright 2026, Brian Ballard Quass Contact: quass@quass.com

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