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Jim Beam and Drugs

by Ballard Quass, the Drug War Philosopher

November 21, 2024



Perhaps you've seen those Jim Beam commercials on TV and streaming media: a crowd of lively young people are seen responsibly lugging around bottles of Jim Beam bourbon while living a joyous life.

I have two very different reactions to that ad.

I am struck at first by the hypocrisy of selling Jim Beam like it was apple pie while living in an age in which drugs like opium 1 and coca and peyote (etc.) are demonized as the devil incarnate. Nor do I believe that drugs, alcohol included, should be advertised in this way, by appealing to the emotions of young people. But at the same time, this ad depicts the way that I believe we should be taught to feel about ALL mind-affecting drugs that are used for relaxation and for having a good time: they can be used responsibly -- and those who do not do so are the oddballs, the ones who are irresponsible and/or who lack the necessary education -- the education that we should provide rather than arresting them.











Notes:

1: The Truth About Opium by William H. Brereton DWP (up)




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Ten Tweets

against the hateful war on US




Americans love to hate heroin. But there is no rational reason why folks should not use heroin daily in a world in which we consider it their medical duty to use antidepressants daily.

Drug testing labs should give high marks for those who manage to use drugs responsibly, notwithstanding the efforts of law enforcement to ruin their lives. The lab guy would be like: "Wow, you are using opium wisely, my friend! Congratulations! Your boss is lucky to have you!"

"The depression lifted from my mind like the sun coming out of the clouds." -- Arthur Crowley after using cocaine

Like when Laura Sanders tells us in Science News that depression is an intractable problem, she should rather tell us: "Depression is an intractable problem... that is, in a world wherein we refuse to consider the benefits of 'drugs,' let alone to fight for their beneficial use."

Prohibition is wrong root and branch. It seeks to justify the colonial disdain for indigenous healing practices through fearmongering.

It's a category error to say that scientists can tell us if psychoactive drugs "really work." It's like asking Dr. Spock of Star Trek if hugging "really works." ("Hugging is highly illogical, Captain.")

This is why America is creeping toward authoritarianism -- because of the prohibitionists' ability to get away with everything by blaming "drugs."

Prohibitionists think that they merely have to use the word "drugs" to win an argument.

We might as well fight for justice for Christopher Reeves: he was killed because someone was peddling that junk that we call horses. The question is: who sold Christopher that horse?! Who encouraged him to ride it?!

When it comes to "drugs," the government plays Polonius to our Ophelia: OPHELIA: I do not know, my lord, what I should think. POLONIUS: Marry, I'll teach you; think yourself a baby!


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Unless otherwise indicated, no AI is used in the creation of site content. These essays represent the original ideas of their author and not the ideas that the author SHOULD have based on an algorithmic parsing of existing data. For more on this subject, consider the AI-related viewpoints to which the author subscribes as delineated in the New York Times opinion piece entitled "What 370,000 College Essays Tell Us About A.I.’s Effects on Creativity" by Rebecca Winthrop of the Brookings Institution.

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Copyright 2026, Brian Ballard Quass Contact: quass@quass.com

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