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Every Day and in every way, you are getting more and more bamboozled by drug war propaganda



by Ballard Quass, the Drug War Philosopher





March 3, 2025

very time I hear Emile Coué's classic phrase1, I think of the scene in 'The Pink Panther Strikes Again' when the mad Charles Dreyfus is ejected from his seat on a park bench and into a pond. This mishap, of course, is a result of the absent-minded carelessness of Inspector Clouseau, the man who drove Dreyfus crazy in the first place. 'Are you all right, Former Chief Inspector?' asks Clouseau, as he ineptly attempts to extract his former boss from the muck, only to render him more deeply submerged. 'Yes, I'm perfectly all right,' splutters Dreyfus with a crazed look on his face. 'I'm fine, I'm perfect,' he continues, his eyes twitching spasmodically. 'Every day, and in every way...' he concludes while clambering up the bank, 'I'm getting better and better,' after which he launches into a maniacal performance of 'Somewhere Over the Rainbow.'

In other words, I associate Coué's bromide with comedy. I consider the use of affirmations to be a comically insufficient way to address life problems. And the purpose of this essay is to explain why I feel this way.

First, I must remind the reader that there are two ways to consider almost every topic these days: one is by considering the topic in light of drug prohibition and the other is considering the topic while pretending that substance prohibition does not exist. I need hardly add that the latter option is the one that almost all Americans choose in discussing almost any topic these days. This explains why Francis Fukuyama never mentions the Drug War in 'Liberalism and Its Discontents.'2 This explains why Howard Zinn never mentions the Drug War in 'A People's History of the United States.'3 This explains why Paul Johnson never mentions the Drug War in 'Birth of the Modern.'4 In fact, the latter author only mentions drugs when he is talking about addiction, by which he shows himself to be a board-certified Drug Warrior, one who tries to make out that erstwhile panaceas have no positive uses for anybody, anywhere, ever.

Paul implies that laudanum should be outlawed because Samuel Taylor Coleridge used it irresponsibly. 'It ruined his life,' Paul implies. 'Sammy said so himself!' Indeed, Coleridge was all too happy to blame his own uneducated behavior on the laudanum itself. It let him off the hook for his own lack of common sense and self-discipline. But if we embrace Paul's implicit criterion for regulating risky activities, thousands of activities would be immediately outlawed since someone somewhere has been destroyed by them. Beer drinking would be outlawed immediately, horseback riding and free climbing would be a thing of the past, and guns would be confiscated by the government faster than you can say, 'Over my dead body,' something that conservatives like Paul would have considered to be an abomination. This shows that Paul is either inconsistent or that he flunked logic class. But then what do you expect from a so-called historian who does not think that the unprecedented outlawing of mother nature even merits mentioning in a history book about the 20th century?! Paul Johnson's license to practice history should be revoked posthumously, if such a thing were possible. What, were you absolutely BLIND, Paul?

No country has ever had the superstitious chutzpah to outlaw mother nature, as did America in the 20th century, and no meaningful history books can be written which ignore that fact. And yet the vast majority of books on this timeframe do precisely that, Paul Johnson's included. If one learned their history from these tomes, they would believe either that substance prohibition does not exist, or that drug prohibition is a natural baseline and that it is somehow the normal state of human beings to do without the godsends that grow all around them. They would conclude that they were living in a theocracy governed by the principles of Christian Science5 (assuming that they had heard of the anti-drug religion established by Mary Baker-Eddy in 19th-century America). This is why the Drug War has such staying power, because it is hidden in plain sight, and so is never blamed for the endless problems that it causes. We see this in the cluelessness of news reporters when it comes to violence in today's inner cities. They cast about for explanations from global warming to lack of jobs, failing to realize the glaringly obvious truth that drug prohibition created drug gangs for the exact same reason that liquor prohibition created the Mafia: it's the prohibition, stupid!

But I digress. My hatred of the self-censorship implied above has sidetracked me, which is understandable, by the way, since such purblind attitudes have helped clear the way for legislation that has denied me godsends for the last 50+ years. But back to the topic at hand6.

My point here is that Emile Coué's affirmations must be considered in light of the fact that we have outlawed almost every beneficial psychoactive medicine in the world. It is with this in mind that I find Emile's bromides to be ridiculous and condescending. When someone tells the depressed, for instance, to use affirmations - while simultaneously denying them their once-obvious right to godsend medicines - then it is like a jailer denying meals to the prisoners but offering them scraps instead. Yes, the scraps are PART of a full meal and so have some small value... but when considered in the context of forced starvation, they mean very little, indeed, and are, in fact, an insult, for the starving individuals know that the jailer is denying them all the food that would REALLY benefit them.

To be fair to Coué, he lived before America had gone full-bore down the path of substance demonization, while bringing the world's citizens along with it, would they or no. But then again Coué was a pharmacist. He might have known that certain drugs could help users profit from affirmations in a way that the non-intoxicated human could never reliably expect. This is why I say that Coué's affirmations are ridiculous, but ONLY when considered in the context of substance prohibition. There is a possible role for affirmations of some kind when using psychedelics and other drugs that powerfully influence human psychology. Even then, however, I dislike the purely pragmatic nature of Coué's affirmations. This is because I view 'altered states' in the same light that William James viewed them: as gateways to new realities and as ways of seeing the world7. I would rather go into such states with the goal of finding out about myself and what life means than just trying to hard-code my mind with the incredibly abstract belief that I am getting 'better and better,' whatever that means.

I would rather say with Plato, 'Every day and in every way, I am getting closer to achieving the Delphic Oracle's goal of knowing myself.'8 And that is a task that requires work. It requires learning from great philosophers and mystics. It requires meditation. And for many of us, it requires the use of medicines that help facilitate human transcendence, since not everyone is born with the spiritual receptivity of Meister Eckhart (the 14th-century German mystic who, for aught we know, may have ingested substances that we would disparage as 'drugs' today, in any case)9. I cannot leap-frog this process of self-discovery merely by declaring victory in advance and insisting that improvement is taking place absent of any effort on my part. For the fact is, I am NOT getting better and better... unless I am growing in self-knowledge. That is the first principle from which I start, and that is why I consider Emile Coué's bromide to be a shallow trick abstracted from profound religious and philosophical observances. It is a shortcut appropriate only for materialists who think that the self is all that matters in life and that deeper meanings to reality do not exist -- a thesis which the Drug War helps such materialists to 'prove' by outlawing all drugs whose use conduces to an holistic understanding of the world.

Author's Follow-up: March 4, 2025

picture of clock metaphorically suggesting a follow-up





It is an indictment of the western way of thinking that Emile's ideas were considered revolutionary in the early 20th century. It shows how a devotion to misplaced materialism can blind the world to obvious truths. Everyone has known since prehistoric times that attitude matters, and yet materialists, in their mad claim to omniscience, had lost track of this obvious truth. Materialists considered the human being to be a one-size-fits-all widget, amenable to pharmacological cures in the same predictable way as a mouse or an amoeba. That is why they were surprised by the hitherto obvious truth that attitude could have an affect on the physical world. Emile had not discovered some new and non-obvious law of nature; instead he had simply reminded the slow learners in the class, i.e. the materialists, that mind matters. Had the materialists truly absorbed the message, they would have realized that the revelation was a damning one, for it implied that materialists are not the experts when it comes to matters of mind and mood, nor could they ever be -- for their forte is quantity, not quality. They can tell the human being how to build a Brooklyn Bridge or how to fix a curling iron, but they cannot tell a human being why they should bother getting out of bed in the morning to do such things.

Needless to say, the materialists were not chastened by Emile's 're-discovery' of the fact that mind matters. By the time of Coué's death in 1926, the reductionist principles of materialism were already formulated into the inhumane tenets of Behaviorism, according to which all that mattered in psychology was quantifiable data. According to JB Watson, we could safely dismiss the testimony of the individual as to their own likes and dislikes. What do THEY know about such matters? The materialists were henceforth to be the authorities when it came to our mind and mood. They were going to be the ones to tell us what we need, psychologically speaking -- hence the modern mental-healthcare establishment, which is comprised of one part materialism and one part substance prohibition -- and a whole world full of disempowerment for the human sufferers whom it turned into passive patients.

Materialism






Materialist scientists collaborate with the drug war by refusing to see glaringly obvious drug benefits. They acknowledge only those benefits that they believe are visible under a microscope. The Hindu religion would not exist today had materialist scientists held soma to such a standard. But that's the absurd pass to which prohibition eventually brings us in a society wherein materialist science is the new god: scientists are put in charge of deciding whether we are allowed to imagine new religions or not.

This materialist bias is inspired in turn by behaviorism, the anti-indigenous doctrine of JB Watson that makes the following inhumane claim:

"Concepts such as belief and desire are heritages of a timid savage past akin to concepts referring to magic."

According to this view, the hopes and the dreams of a "patient" are to be ignored. Instead, we are to chart their physiology and brain chemistry.

JB Watson's Behaviorism is a sort of Dr. Spock with a vengeance. It is the perfect ideology for a curmudgeon, because it would seem to justify all their inability to deal with human emotions. Unfortunately, the attitude has knock-on effects because it teaches drug researchers to ignore common sense and to downplay or ignore all positive usage reports or historic lessons about positive drug use. The "patient" needs to just shut up and let the doctors decide how they are doing. It is a doctrine that dovetails nicely with drug war ideology, because it empowers the researcher to ignore the obvious: that all drugs that elate have potential uses as antidepressants.

That statement can only be denied when one assumes that "real" proof of efficacy of a psychoactive medicine must be determined by a doctor, and that the patient's only job is to shut up because their hopes and dreams and feelings cannot be accurately displayed and quantified on a graph or a bar chart.



  • A Quantum of Hubris
  • Assisted Suicide and the War on Drugs
  • Behaviorism and the War on Drugs
  • Beta Blockers and the Materialist Tyranny of the War on Drugs
  • Common Sense and the Drug War
  • Constructive criticism of the MAPS strategy for re-legalizing MDMA
  • David Chalmers and the Drug War
  • Dogmatic Dullards
  • Every Day and in every way, you are getting more and more bamboozled by drug war propaganda
  • Five problems with The Psychedelic Handbook by Rick Strassman
  • How AI turned William James into a Drug Warrior
  • How materialists turned me into a patient for life
  • How Scientific Materialism Keeps Godsend Medicines from the Depressed
  • I've got a bone to pick with Jim Hogshire
  • Introduction to the Drug War Philosopher Website at AbolishTheDEA.com
  • Materialism and the Drug War
  • Materialism and the Drug War Part II
  • MDMA and Depression
  • Open Letter to Dr. Carl L. Hart
  • Open letter to Wolfgang Smith
  • Replacing Psychiatry with Pharmacologically Savvy Shamanism
  • Science News Unveils Shock Therapy II
  • The Inhumanity of Drug Prohibition
  • The Poorly Hidden Materialist Agenda at Scientific American
  • Unscientific American: the hypocritical materialism of Elon Musk
  • What Can the Chemical Hold?
  • Why Scientists Should Not Judge Drugs
  • William James rolls over in his grave as England bans Laughing Gas
  • Without Philosophy, Science becomes Scientism




  • Notes:

    1 French pharmacist Emil Coué popularized the phrase "Every day and in every way, I am getting better and better." Learn more here. (up)
    2 Fukuyama, Francis, Liberalism and Its Discontents, Farrar, Straus and Giroux, New York, 2022 (up)
    3 Zinn, Howard, A People's History of the United States: 1492 - present, New York, 2009 (up)
    4 Johnson, Paul, The Birth of the Modern, Harper Collins, New York, 1991 (up)
    5 Quass, Brian, America's Imperialist Christian Science War on Drugs, 2022 (up)
    6 Quass, Brian, How the Drug War Blinds us to Godsend Medicine, 2021 (up)
    7 James, William, The Varieties of Religious Experience, Philosophical Library, New York, 1902 (up)
    8 Plato's Republic, MIT, (up)
    9 Meister Eckhart, The Internet Archive, (up)


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    Some Tweets against the hateful war on drugs

    The Drug War is the most important evil to protest, precisely because almost everybody is afraid to do so. That's a clear sign that it is a cancer on the body politic.
    I'd like to become a guinea pig for researchers to test the ability of psychoactive drugs to make aging as psychologically healthy as possible. If such drugs cannot completely ward off decrepitude, they can surely make it more palatable. The catch? Researchers have to be free.
    SSRIs are created based on the materialist notion that cures should be found under a microscope. That's why science is so slow in acknowledging the benefit of plant medicines. Anyone who chooses SSRIs over drugs like San Pedro cactus is simply uninformed.
    Pro-psychedelic websites tell me to check with my "doctor" before using Mother Nature. But WHY? I'm the expert on my own psychology, damn it. These "doctors" are the ones who got me hooked on synthetic drugs, because they honor microscopic evidence, not time-honored usage.
    It's just plain totalitarian nonsense to outlaw mother nature and to outlaw moods and mental states thru drug law. These truths can't be said enough by us "little people" because the people in power are simply not saying them.
    Chesterton might as well have been speaking about the word 'addiction' when he wrote the following: "It is useless to have exact figures if they are exact figures about an inexact phrase."
    To understand why the western world is blind to the benefits of "drugs," read "The Concept of Nature" by Whitehead. He unveils the scientific schizophrenia of the west, according to which the "real" world is invisible to us while our perceptions are mere "secondary" qualities.
    The DEA conceives of "drugs" as only justifiable in some time-honored ritual format, but since when are bureaucrats experts on religion? I believe, with the Vedic people and William James, in the importance of altered states. To outlaw such states is to outlaw my religion.
    The drug war is a big scare campaign to teach us to distrust mother nature and to rely on pharmaceuticals instead.
    MDMA legalization has suffered a setback by the FDA. These are the people who think Electro Shock Therapy is not used often enough! What sick priorities.
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    You have been reading an article entitled, Every Day and in every way, you are getting more and more bamboozled by drug war propaganda published on March 3, 2025 on AbolishTheDEA.com. For more information about America's disgraceful drug war, which is anti-patient, anti-minority, anti-scientific, anti-mother nature, imperialistic, the establishment of the Christian Science religion, a violation of the natural law upon which America was founded, and a childish and counterproductive way of looking at the world, one which causes all of the problems that it purports to solve, and then some, visit the drug war philosopher, at abolishTheDEA.com. (philosopher's bio; go to top of this page)